prikaz prve stranice dokumenta Web marketing u funkciji lokalne samouprave
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undergraduate thesis
Web marketing u funkciji lokalne samouprave
Stručni završni rad
2023. urn:nbn:hr:129:449703
Lozušić, Helena
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Lozušić, H. (2023). Web marketing u funkciji lokalne samouprave : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:449703

Lozušić, Helena. "Web marketing u funkciji lokalne samouprave : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:449703

Lozušić, Helena. "Web marketing u funkciji lokalne samouprave : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:449703

Lozušić, H. (2023). 'Web marketing u funkciji lokalne samouprave : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:449703

Lozušić H. Web marketing u funkciji lokalne samouprave : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2023 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:129:449703

H. Lozušić, "Web marketing u funkciji lokalne samouprave : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:129:449703

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Metadata
TitleWeb marketing u funkciji lokalne samouprave : Stručni završni rad
Title (english)Web marketing in the function of local self-government
AuthorHelena Lozušić
MentorDrago Ružić (mentor)
Committee memberIvana Lacković (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2023-07-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu će se govoriti o mogućnostima web marketinga koji se valorizira na primjeru namjerno odabranih gradova i njihovih komunikacijskih mogućnosti s građanima putem svojih službenih web stranica. Pojednostavljenim pristupom, djelotvornim informacijama i komunikacijom obavljanje javnih usluga može biti uvelike olakšano, a rezultati i ciljevi tog procesa su usmjereni na građane. Cilj rada je dokazati koliko smisleni sadržaj web-stranica utječe na komunikaciju s građanima i prezentiranje informacija građanima, a samim time kvalitetne stranice olakšavaju komunikaciju, smanjuju upite i kreiraju odnos prema ciljnoj skupini. Pružateljima informacija bitno je da informaciju prenesu što većem broju korisnika informacija, dok je korisnicima bitno da dobiju pravu informaciju u pravo vrijeme, po mogućnosti u što kraćem roku.
Abstract (english)
In this work, we will discuss about the possibilities of web marketing that is evaluated on the example of deliberately selected cities and their communication capabilities with citizen through their official web pages. With simplified access, effective information and communication, the performance of public services can be greatly facilitated, and the result and goals of this process are aimed at citizen. The aim of this work is to prove how meaningful the content of websites affects communication with citizen, and quality pages facilitate communication, reduce queries and create a relationship to the target group. It is important for information providers to transmit information to as many users of information as possible, while it is important for users to get the right information at the right time, preferably in the shortest posibble time.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:449703
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-27 13:04:17