In a democratically organized state, the decisive factor is the public, i.e. public opinion as the basis and precondition for the basic functioning of the government and the people. The good functioning of the government and the people will, in the optimal case, result in a just and well-ordered state in which the political power can count on the support and trust of the people, and the people in turn will trust and support the state in its efforts to protect and promote its rights. That is why it is important that the work of all government bodies is publicly accessible and transparent, and the public relations service is responsible for quality communication with the public and resolution of crisis communication situations. The public relations service is focused on creating and maintaining a positive perception of the institution in the public. In the modern world, the emotions and opinion of an individual can and do play an important role in creating perceptions and the image of state institutions. It is important to enjoy the support of the public, which actually gives the state institution legitimacy for the implementation of decisions. One of the state administrations for which it is very important to have a positive perception in the public space is the Constitutional Court. The Constitutional Court is an institution that guarantees the promotion of the most important and strongest document in the Republic of Croatia - the Constitution of the Republic of Croatia, which, among other things, protects the rights of nations and individuals. The Constitutional Court is independent of state authorities, but in the media there are often various interpretations of its role and connection with other authorities. For this reason, it is important to raise awareness of the public's perception of the Constitutional Court through the analysis of media captions in order to determine further guidelines in the creation of public relations strategies