Cultural tourism was developed within the framework of new forms of tourism, i.e. selective forms of tourism that arose as a response to the ubiquitous mass of tourist visits and all the negative consequences it has left on the human environment. Cultural tourism implies the motivation caused by the historical and cultural heritage of a certain area and its art, regardless of which area it is. This form of tourism is also promoted through international organizations, the most important and well-known of which is UNESCO, which protect and promote all the valuable material and non-material features of an area. In this way, cultural tourism is promoted and organized in the territory of the Republic of Croatia, which is considered a country rich in these forms of attractions. Furthermore, the Zadar County at the regional level, as well as the City of Zadar as its center, have a developed and rich offer of tourist attractions that can be connected with cultural tourism, especially when it comes to the historical and inherited part of it. It is for this reason that considerable attention is paid to the creation of strategic documents that include visions of its future development, such as tourism management strategies at all levels.