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undergraduate thesis
Planiranje prodaje na odabranom primjeru
Stručni završni rad
2023. urn:nbn:hr:129:399041
Šabić, Elvir
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Šabić, E. (2023). Planiranje prodaje na odabranom primjeru : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:399041

Šabić, Elvir. "Planiranje prodaje na odabranom primjeru : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:399041

Šabić, Elvir. "Planiranje prodaje na odabranom primjeru : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:399041

Šabić, E. (2023). 'Planiranje prodaje na odabranom primjeru : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 22 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:399041

Šabić E. Planiranje prodaje na odabranom primjeru : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2023 [cited 2024 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:129:399041

E. Šabić, "Planiranje prodaje na odabranom primjeru : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:129:399041

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Metadata
TitlePlaniranje prodaje na odabranom primjeru : Stručni završni rad
Title (english)Sales planning on the selected example
AuthorElvir Šabić
MentorDubravka Maras (mentor)
Committee memberKarlo Jurač (predsjednik povjerenstva)
Committee memberGoranka Majić (član povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2023, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Trgovina je ključna komponenta svake ekonomije, jer uključuje razmjenu dobara ili usluga za novac, što pokreće poslovnu aktivnost i ekonomski rast. Operativno planiranje prodaje je kritična komponenta svakog uspješnog poslovanja koja uključuje postavljanje ciljeva, razvoj strategija i primjenu taktika za postizanje prodajnih ciljeva i povećanje prihoda. Gospodarstvo se neprestano mijenja, a poduzeća se moraju prilagoditi tim promjenama kako bi ostala konkurentna. Operativno planiranje prodaje pomaže tvrtkama da ostanu ispred krivulje potražnje predviđanjem promjena na tržištu i prilagodbom prodajnih strategija kako bi bile komplementarne tržišnim potrebama. Analizirajući tržišne trendove i ponašanje potrošača, tvrtke mogu prepoznati nove prilike i razviti strategije kako bi ih iskoristile. Prednost operativnog planiranja prodaje je što pomaže poduzećima da učinkovito rasporede resurse. Razumijevanjem prodajnog ciklusa i učinkovitim definiranjem resursa potrebnih za poticanje prodaje, tvrtke mogu razviti plan koji uravnotežuje resurse s prodajnim ciljevima. To omogućuje učinkovito korištenje resursa s ciljem očekivanog povrata ulaganja. Na primjeru poduzeća Terra Jaska d.o.o., prikazane su ključne prednosti operativnog planiranja prodaje koje pomaže u postavljanju realnih prodajnih ciljeva. Analizirajući prethodne podatke o prodaji, tvrtka može prepoznati obrasce i trendove koji se mogu koristiti za predviđanje buduće prodaje. Ekstrapolirane informacije se mogu koristiti za postavljanje realnih prodajnih ciljeva i razvoj strategija za njihovo postizanje.
Abstract (english)
Trade are a key component of every economy because they involve the exchange of goods or services for money, which drives business activity and economic growth. Operational sales planning is the critical component of every successful business activity, and it involves setting goals, developing strategies and implementing tactics for obtaining sales goals and revenue increase. Economy is constantly changing, and companies need to adapt to these changes in order to remain competitive. Operational sales planning helps companies remain ahead of the demand curve by predicting market changes and adjusting their sales strategies to accompany market needs. By analyzing market trends and consumer behavior, companies can identify new opportunities and develop strategies to seize them. The advantage of operational sales planning is that it helps companies distribute their resources efficiently. By understanding the sales cycle and effectively defining the sales-driving resources, companies can develop a plan that balances resources with sales goals. This allows for efficient use of resources with the aim of the expected return on investment. Key advantages of operational sales planning, which helps with setting realistic sales goals, are presented on the example of the company Terra Jaska d.o.o. By analyzing past sales data, the company can identify patterns and trends that can be used for the prediction of future sales. Extrapolated information can be used to set realistic sales goals and develop strategies to achieve them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:399041
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-27 12:13:43