The final project represents a comprehensive business plan for launching a children's sports playground, highlighting it as an ambitious entrepreneurial endeavor. Through in-depth market research, understanding the target audience, and analyzing the competition, a clear need for such spaces in the local community has been identified. This planned venture aims to provide children and their families with a high-quality experience through safe and fun sports activities tailored to different ages and developmental stages of children. One of the key aspects of this business plan is a deep understanding of the needs of the target audience, including an analysis of their preferences, financial capabilities, and schedules. Additionally, thorough research into the competitive landscape has enabled the identification of opportunities for differentiation and providing added value compared to other playgrounds or sports centers. The concept of the children's sports playground emphasizes safety and education for children through sports activities that promote physical development, creativity, and social skills. The programs are tailored to different age groups and children's abilities to ensure optimal participation and satisfaction. This aspect of the business plan underscores the importance of social responsibility and promoting a healthy lifestyle among children. Financial analysis shows that this entrepreneurial venture is sustainable, with an expected positive return on investment, provided that planned marketing activities are adhered to. Plans to attract the target audience, including digital marketing strategies, promotion, and pricing, are key elements of successful financial sustainability. Ultimately, this business plan is not just about achieving financial success but also about contributing to the development of children's creativity, promoting a healthy lifestyle among them, and fostering their social skills within the local community. This is a vision that goes beyond an ordinary business venture and has the potential to positively transform the lives of children and families in the safety environment.