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undergraduate thesis
Navike potrošača u kupovini sportskih dobara
Stručni završni rad
2023. urn:nbn:hr:129:744718
Pokrivka, Katarina
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Pokrivka, K. (2023). Navike potrošača u kupovini sportskih dobara : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:744718

Pokrivka, Katarina. "Navike potrošača u kupovini sportskih dobara : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:744718

Pokrivka, Katarina. "Navike potrošača u kupovini sportskih dobara : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:744718

Pokrivka, K. (2023). 'Navike potrošača u kupovini sportskih dobara : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 09 May 2024, https://urn.nsk.hr/urn:nbn:hr:129:744718

Pokrivka K. Navike potrošača u kupovini sportskih dobara : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2023 [cited 2024 May 09] Available at: https://urn.nsk.hr/urn:nbn:hr:129:744718

K. Pokrivka, "Navike potrošača u kupovini sportskih dobara : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:129:744718

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Metadata
TitleNavike potrošača u kupovini sportskih dobara : Stručni završni rad
Title (english)Consumer habits in purchasing sporting goods
AuthorKatarina Pokrivka
MentorIvana Lacković (mentor)
Committee memberNikolina Pavičić Rešetar (predsjednik povjerenstva)
Committee memberKarlo Jurač (član povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2023-11-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Današnji trendovi i promjene na tržištu zahtijevaju kako od poslodavca tako i od marketinških stručnjaka orijentaciju prema potrošačima kako bi bolje razumjeli njihovo ponašanje, ali i potrebe. Stvaranju snažnih i bliskih veza s kupcima teži svaki marketinški stručnjak jer je ono ujedno i predispozicija za dugoročni marketinški uspjeh, a tvrtke koje ulažu više truda u izradu programa lojalnosti imaju i preciznije poslovne strategije. Način na koji poduzeća mogu ostvariti prednost pred konkurencijom uvođenje je programa lojalnosti. Uključivanjem u program lojalnosti kod klijenata mogu stvoriti psihološki poticaj za ponovnu kupovinu, a istraživanje je pokazalo kako ispitanici pristupom programu lojalnosti dobivaju bolju informiranost, kao i veću vrijednost za svoj novac.
Abstract (english)
Today's trends and market changes require both employers and marketing experts to be oriented towards consumers to be able to better understand their behavior and needs. Creating strong and close relationship with customer is goal for every marketing expert, because it is also a predisposition for long-term marketing success. Business companies that invest more effort in creating loyalty programs have more precise business strategies. Through introduction of loyalty programs company can achieve an advantage over the competition. By joining the loyalty program, clients can create a psychological incentive to repeat purchases. Conducted research has shown that by accessing the loyalty program, respondents get better information, as well as grater value for their money.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:744718
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2024-02-23 12:02:46