The aim of this paper is to explain the importance of defining vision, mission and strategy in business organisation. Managerial functions controlled and guided by vision and mission determinants guarantee cost-effective operations and the socially accepted position of the company in relation to the environment. An economic system is presented and described as a set of institutions, rules, processes and relationships that govern the production, distribution and consumption of goods and services within a society or country. We analyze the components of the system, dominant production is described by phases. Distribution as a distribution link inextricably connects production and the end consumer. Consumption as a phase of the system is crucial in initiating activities. Consumption is the trigger that will require the economic system to be activated in full. The playground, that is, the real and virtual space where supply and demand meet, is described through the market, which is influenced by the state through its institutions and legal frameworks. The workforce is the wealth and potential of any system. We define the goals of the economic system through the key questions we ask ourselves in the form of what to produce, how to produce, how much to produce and at what costs. Who is the consumer of our products on which market and in which form, these are the questions to which we find the answers necessary to balance the economic system as a basis for the development of society in general. Through historical development, we focus on the main subject of the economic system: the company. In addition to its economic function, the company has also become a flywheel of social development. Through the analysis of theories of good company organization, we encounter the necessity of a long-term view in development. Mission, vision and strategy are an indispensable part of a quality and long-term sustainable organization. Knowing what it is that we want to achieve in the long term, where to position ourselves and where to attack will answer the vision of the company. The mission is a picture of the company, what it can do, how it has positioned itself and how it wants to realize the vision as the ultimate goal. The strategies used to reach the goals, knowing the strategy at different levels from the micro level to the macro picture ensures the achievement of everyone in the chain. Achieving goals and their clarity is an essential component of the pyramid that ensures focus. There are a number of divisions of goals, but in general according to importance they can be divided into financial - strictly numerically defined through the monitoring period, strategic – defined long-term, operational - precisely defined operational actions that ensure achievement, functional, qualitative. There are a number of groupings of goals and all of them are in the function of realizing the given strategies. The socially responsible business of our top food industry sets benchmarks and patterns for how and with which models it is necessary to define strategies that will ensure socially and naturally acceptable development and production. The exact definition of the activities and the given execution deadlines guarantee the implementation as well as the description of the results of these activities. Socially responsible business practices are set as an imperative in the agenda of every business entity. The analysis of the possibility of implementing such a strategy is explained in the example and can be a guide for most economic entities. The hierarchical approach in accepting the strategy from top management to operative goal implementers is necessary and explained in reaching the set and achievable goals.