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undergraduate thesis
Brendiranje i njegova važnost
Stručni završni rad
2020. urn:nbn:hr:129:858483
Baran, Mateo
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Baran, M. (2020). Brendiranje i njegova važnost : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:858483

Baran, Mateo. "Brendiranje i njegova važnost : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:858483

Baran, Mateo. "Brendiranje i njegova važnost : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:858483

Baran, M. (2020). 'Brendiranje i njegova važnost : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:858483

Baran M. Brendiranje i njegova važnost : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:129:858483

M. Baran, "Brendiranje i njegova važnost : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:858483

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Metadata
TitleBrendiranje i njegova važnost : Stručni završni rad
Title (english)BRANDING AND ITS IMPORTANCE
AuthorMateo Baran
MentorMane Medić (mentor)
Committee memberIvan Ružić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-12-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj završni rad obradit će pojam brendiranja te njegovu važnost. Brend je puno više od imena neke robne marke, to je ono po čemu se proizvodi i usluge razlikuju. Brendiranje je jedno od temeljnih načela kako izgraditi uspješan biznis, a njegova svrha je učiniti neki proizvod ili uslugu prepoznatljivom te joj povećati vrijednost na tržištu. Počeci brendiranja sežu u daleku prošlost, a s godinama sve se više uviđa njegova važnost. Danas se uspješno brendiranje temelji na sinergiji više različitih tehnika, a upravo njihov spoj šalje dosljednu poruku o proizvodima i uslugama tvrtke.
Abstract (english)
This final paper will deal with the concept of branding and its importance. A brand is much more than a brand name, that’s what makes products and services different. Branding is one of the basic principles of how to build a successful business, and its purpose is to make a product or service recognizable and increase its value in the market. The beginnings of branding go back to the distant past, and over the years its importance is increasingly recognized. Today, successful branding is based on the synergy of several different techniques, and it is their combination that sends a consistent message about the company's products and services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:858483
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-01-04 13:53:04