The diploma thesis prepared before you is designed as a business plan, that is, written in the form of a business plan for the entry of a new player into the production staff of Osijek brewery with the product of a new craft beer. After more detailed market research, the data showed that there are a growing number of consumers interested in this kind of product. Craft beers are mainly the work of small independent breweries which do not have sufficient production and distribution capacity to meet the needs of consumers in the region and beyond. The demand for this type of beer is primarily due to its higher quality, variety of flavors and other essential elements than standard beer, so this is an opportunity to find one such quality product through a larger company such as Osijek Brewery on the shelves of nearby shops. The introduction of this paper contains a brief history of brewing as such and the importance that this type of industry contributes to, in Croatia and the world. The concept of craft brewing, its basic features and the calculations behind the entire industry are further explained. After a brief introduction we touch on the input strategies, the analysis needed to make this project as successful as possible, the market itself and what impact such a product would have on it. The work includes a complete plan for maintaining the promotion of the newly created craft beer, which is described in detail. The plan contains the marketing behind such an event, a price list, an analysis of the required staff with annual salary calculations, a description of the processes, procedures and activities, goals. It also contains tactics, a thorough analysis of the risk assessment, and finally all the financial statements required.