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master's thesis
Intelektualni kapital i konkurentska prednost
Specijalistički diplomski rad
2019. urn:nbn:hr:129:505898
Žužić Bartoniček, Jasna
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Žužić Bartoniček, J. (2019). Intelektualni kapital i konkurentska prednost : Specijalistički diplomski rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:505898

Žužić Bartoniček, Jasna. "Intelektualni kapital i konkurentska prednost : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:505898

Žužić Bartoniček, Jasna. "Intelektualni kapital i konkurentska prednost : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:505898

Žužić Bartoniček, J. (2019). 'Intelektualni kapital i konkurentska prednost : Specijalistički diplomski rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:505898

Žužić Bartoniček J. Intelektualni kapital i konkurentska prednost : Specijalistički diplomski rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:129:505898

J. Žužić Bartoniček, "Intelektualni kapital i konkurentska prednost : Specijalistički diplomski rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:505898

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Metadata
TitleIntelektualni kapital i konkurentska prednost : Specijalistički diplomski rad
Title (english)INTELLECTUAL CAPITAL AND COMPETITIVE ADVANTAGE
AuthorJasna Žužić Bartoniček
MentorDragutin Funda (mentor)
Committee memberMiroslav Gregurek (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-10-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Organizacije moderne ekonomije više ne teţe samo maksimalnom profitu, već povećanju vrijednosti organizacije koja se sve više temelji na nematerijalnim ĉimbenicima. Iako još ne postoji opće prihvaćeni model kojim bi se mjerio intelektualni kapital, neupitno je da je baš on ĉimbenik koji je zasluţan za ostvarivanje konkurentske prednosti organizacije. Njegova vaţnost u ekonomiji sve je veća stoga ne ĉudi što sve više znanstvenika pokušava naći metodu kojom bi se što preciznije mogla izmjeriti ova nevidljiva vrijednost. Konkurentsku prednost i opstanak na trţištu moguće je postići jedino ulaganjem u intelektualni kapital. Prema rezultatima istraţivanja o konkurentnosti Hrvatska se nalazi meĊu zemljama koje nemaju dobru konkurentnost te je jedna od najslabije rangiranih drţava Europske Unije. S ciljem poboljšanja konkurentnosti Hrvatske i pobuĊivanja svijesti o konkurentskoj prednosti osnovano je Nacionalno vijeće za konkurentnost.
Abstract (english)
The organizations of a modern economy are no longer striving for maximum profit but for increasing the value of the organization which is more and more based on intangible factors. Altough there is not yet a generally recognised model for measuring intellectual capital, it is not questionable that the intellectual capital is the key factor responsible for achieving the competitive advantage of an organization. The importance of intellectual capital is rising, so it is not surprising that there is a growing number of scientists who are trying to find a method to measure this invisible value as accurately as possible. The competitive andvantage and survival on the market can be only achieved by investing in intellectual capital. According to the results of competitiveness research Croatia ranks among the countries that do not have good competitiveness and is one of the lowest ranked countries of the Europan Union. In order to improve Croatia's competitiveness and raise awareness of competitive advantage, a National Competitiveness Council has been established.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:505898
Study programmeTitle: Financial Management . Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica financijskog menadžmenta (stručni specijalist / stručna specijalistica financijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-17 16:40:33