prikaz prve stranice dokumenta Gerila marketing
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undergraduate thesis
Gerila marketing
Stručni završni rad
2019. urn:nbn:hr:129:893691
Varganović, Domagoj
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Varganović, D. (2019). Gerila marketing : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:893691

Varganović, Domagoj. "Gerila marketing : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:893691

Varganović, Domagoj. "Gerila marketing : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:893691

Varganović, D. (2019). 'Gerila marketing : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:893691

Varganović D. Gerila marketing : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:129:893691

D. Varganović, "Gerila marketing : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:893691

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Metadata
TitleGerila marketing : Stručni završni rad
Title (english)Gerrilla marketing
AuthorDomagoj Varganović
MentorMane Medić (mentor)
Committee memberIvan Ružić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Dvadeset i prvo stoljeće – stoljeće je gerila marketinga koji, koristeći nove tehnologije i strategije uz minimalne troškove, postiže tržišne ciljeve. Uz to što je jeftiniji, promidžba putem navedenog marketinga izuzetno je efikasna jer se koristi nekonvencionalnim metodama kojima je cilj u prvome redu šokirati potrošača. Da bi potencijalni kupac postao kupcem, nužno je prema gerila marketingu poruku prezentirati na netipično mjesto i uz pomoć netipičnog medija. Osim ove, osnovna razlika između tradicionalnog i gerila marketinga je u tome što gerila inzistira na detaljima i teži interaktivnom odnosu ponude i potražnje, točnije on traži dijalog, dok je tradicionalni marketing isključivo monološki usmjeren na stjecanje što većega profita.
Abstract (english)
Twenty-first century – is a century of guerrilla marketing which is using advantages of the new technologies and strategies at minimal cost to achieve crucial market goals. In addition to being cheaper, promotion through before mentioned marketing is extremely effective because it uses unconventional methods which aims primarily to shock consumers. To convert a potential buyer into a customer, it is necessary that guerilla's marketing message is presented at atypical place and with the help of atypical media. Apart from this, the main difference between traditional and guerrilla marketing is that the guerrillas insist on details and weighs interactive relationship of supply and demand, rather he seeks dialogue, while traditional marketing monologue is exclusively focused on acquiring the greatest possible profits.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:893691
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-04-05 08:54:54