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undergraduate thesis
Moć digitalnog marketinga na primjeru Fyre festivala
Stručni završni rad
2019. urn:nbn:hr:129:818374
Petrović, Diana
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Petrović, D. (2019). Moć digitalnog marketinga na primjeru Fyre festivala : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:818374

Petrović, Diana. "Moć digitalnog marketinga na primjeru Fyre festivala : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:818374

Petrović, Diana. "Moć digitalnog marketinga na primjeru Fyre festivala : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:818374

Petrović, D. (2019). 'Moć digitalnog marketinga na primjeru Fyre festivala : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:818374

Petrović D. Moć digitalnog marketinga na primjeru Fyre festivala : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:129:818374

D. Petrović, "Moć digitalnog marketinga na primjeru Fyre festivala : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:818374

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Metadata
TitleMoć digitalnog marketinga na primjeru Fyre festivala : Stručni završni rad
Title (english)The power of digital marketing on the example of the Fyre Festival
AuthorDiana Petrović
MentorIvan Ružić (mentor)
Committee memberAntal Balog (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-10-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Smisao i cilj ovog rada bio je pobliže upoznati marketing koji je sve učestaliji u današnjem poslovnom svijetu. Kroz novitete i promjene možemo primijetiti sve veći utjecaj koji marketing ostvaruje u kreiranju, jačanju i uspjehu kako proizvoda tako i usluga određenog poslovanja. Prikupljene značajne podatke vezane za spomenute pojmove povezala sam sa primjerom Fyre festivala, jednog od poznatijih događaja koji jasno prikazuju koliku moć ovaj oblik marketinga ima, te da ona iz dana u dan neprestano raste.
Abstract (english)
The purpose and main goal of this work was to get to know marketing which is more and more frequently in today's business world. Through innovations and changes, we can see the increasing influence that marketing has on the creation, strengthening and success of both products and services of a particular business. I have linked the significant data related to these terms to the example of the Fyre Festival, one of the most well-known events that clearly shows how powerful this form of marketing is, and that it is growing day by day.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:818374
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-04-27 07:19:55