prikaz prve stranice dokumenta Alati digitalnog marketinga
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undergraduate thesis
Alati digitalnog marketinga
Stručni završni rad
2020. urn:nbn:hr:129:354472
Anić, Filip
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Anić, F. (2020). Alati digitalnog marketinga : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:354472

Anić, Filip. "Alati digitalnog marketinga : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:354472

Anić, Filip. "Alati digitalnog marketinga : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:354472

Anić, F. (2020). 'Alati digitalnog marketinga : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:354472

Anić F. Alati digitalnog marketinga : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:129:354472

F. Anić, "Alati digitalnog marketinga : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:354472

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Metadata
TitleAlati digitalnog marketinga : Stručni završni rad
AuthorFilip Anić
MentorStella Antolović (mentor)
Committee memberAlisa Bilal Zorić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U uvodu rada upoznajem ĉitatelja sa poĉecima digitalnog marketinga sa nekim standardnim pojmovima koji se koriste te njihovu poveznicu na suvremene alate poput marketinga putem letaka i pošte koji bi se slali na fiziĉke adrese ljudi, digitalizacijom takav naĉin marketinga je izrastao u alat poput MailChimp-a. On daje mogućnosti slanja promotivnih tekstualnih poruka, letaka sa atraktivnim slikama ili videima na Internet adresu iliti e-mail. Kako bih imao maksimalan uvid u funkcionalnosti digitalnih alata koje obraĊujem napravio sam vlastiti raĉun na platformama koje sam naumio analizirati kroz rad te opisao njihove raznolike funkcionalnosti od sakupljanja informacija od kud ljudi posjećuju vašu stranicu, što rade na njoj ili odreĊenim socijalnim platformama, koji su im interesi, koliko su stari do agregiranja svih tih informacija u jednostavne poslovne izvještaje iliti razne grafikone. Sve kako bi se mogle izvući bitne informacije iz njih te na temelju istih formulirati efikasnu marketinšku kampanju po potrebi poslovanja.
Abstract (english)
In the introduction of the paper I introduce the reader with beginnings of digital marketing with some standard usage terms and their connection to modern tools such as marketing via flyers and mail that would be sent to people's physical addresses, with digitalization that type of marketing grew up in tools like MailChimp. It provides the ability to send promotional text messages, flyers with attractive images or videos to the Internet address which called e-mail. In order to have maximum insight into the functionality of digital tools that I am analyzing, I made my own account on every platform I intended to analyze through the paper and described their various functionalities from gathering information from people who visit your site, what are their actions on it or on specific social platforms, their interests, how old they are to aggregating all this information in simple business reports or various graphic charts. All in order to extract important information from them and on the basis of the same information create effective marketing campaign as needed by business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:354472
Study programmeTitle: Information Technologies - Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih tehnologija (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informacijskih tehnologija)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2021-10-19 13:16:10