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master's thesis
Brendiranje Hrvatske u časopisu Croatia Airlinesa
Specijalistički završni rad
2020. urn:nbn:hr:129:382338
Kovačko, Tena
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

Cite this document

Kovačko, T. (2020). Brendiranje Hrvatske u časopisu Croatia Airlinesa : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:382338

Kovačko, Tena. "Brendiranje Hrvatske u časopisu Croatia Airlinesa : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:382338

Kovačko, Tena. "Brendiranje Hrvatske u časopisu Croatia Airlinesa : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:382338

Kovačko, T. (2020). 'Brendiranje Hrvatske u časopisu Croatia Airlinesa : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:382338

Kovačko T. Brendiranje Hrvatske u časopisu Croatia Airlinesa : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:129:382338

T. Kovačko, "Brendiranje Hrvatske u časopisu Croatia Airlinesa : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:382338

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Metadata
TitleBrendiranje Hrvatske u časopisu Croatia Airlinesa : Specijalistički završni rad
Title (english)Branding Croatia in inflight magazine Croatia
AuthorTena Kovačko
MentorKsenija Rajtić Žlof (mentor)
Committee memberLjubica Bakić Tomić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2020-04-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Tema ovog diplomskog rada jest sadržaj putnog časopisa Croatia, Croatia Airlinesa, a cilj rada je istražiti pridonosi li prepoznatljivosti Hrvatske u domovini i svijetu. Putni časopis Croatia prvi je hrvatski časopis koji strani putnik prima u svoje ruke prilikom dolaska u državu. U radu je prikazana novija povijest države te regionalna podjela, a ujedno pristup o turizmu te razlozi za posjet našoj državi. Kronološki je opisan nastanak kompanije Croatia Airlines te njezin rast i povijest putnog časopisa Croatia. Također je pisano o osobama koje godinama pišu, fotografiraju i obavljaju svoju važnu ulogu u časopisu. Prikazane su pozitivne strane i nedostaci časopisa. Putem ankete, odnosno odgovora na anketu, interpretirane su razne pohvale i konstruktivni savjeti čitatelja koji učestalo putuju zrakoplovom, no dio ispitanika ne putuje dovoljno često ili ne obraća pažnju na putni časopis Croatia, stoga njihovi odgovori nisu bili korisni. Upravo putnici koji često čitaju časopis Croatia, pomogli su svojim odgovorima i mišljenjima pri pisanju ovog rada.
Abstract (english)
The theme of this thesis is the content of the inflight magazine Croatia, Croatia Airlines. The main goal is to explore whether the magazine contributes to the recognition of Croatia in the country and also - worldwide. The inflight magazine Croatia is the first Croatian magazine a foreign traveler lays his hands on while entering our homeland. The work shows the recent history of the country and its regional division as well as some interesting facts about Croatian tourism while giving it is readers reasons for visiting. Also, there is a chronological description of the development of Croatia Airlines and it is growth including the history of the inflight magazine Croatia. Furthermore, there is an overview of the people behind the magazine, whose writing and photographic displays contribute to the success of the magazine. Later on there is an exhibit of some positive and negative sides of the magazine. The work ends with a poll through which we can see all the positive feedback as well as constructive criticism of those who travel frequently with the airline. It is important to state that some answers were not useful because there is a group of people who don’t travel a lot and therefore don’t have access to the magazine. Writing about this subject was possible thanks to the feedback of the people who travel frequently.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:382338
Study programmeTitle: Communications Management - Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica komunikacijskog menadžmenta (stručni specijalist / stručna specijalistica komunikacijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-23 12:11:00