The paper presents the manifestations of business communication in the organization and the extent to which the success of the organization itself is related to quality communication. Communication is a verbal interaction that takes place between two or more subjects and its goal is to turn out information and notifications. The profitability of any organization requires the possession of communication skills. Thus, communication is the center of business of the organization. Accordingly, the affirmation of communication skills and the relationship between employees becomes a central part of the organization's business. To achieve a high level of quality interaction, it is essential that employees possess a high level of knowledge about how to communicate. Communication serves to connect people, and the assumption is that the main responsibility in this process lies with the superior. The paper analyzes communication networks that serve to transmit information within the organization. Here we are talking about formal and informal communication, in formal communication the rules of who, what, why and when it should be done are followed, and in informal communication there is no specific direction, and it is based on personal senses. In order to achieve certain goals, results and motivation of the employees themselves, the manager is the one who must know how to motivate his employee. The key position of a manager is manifested in the way he communicates with his employees. In any communication, it is important to actively listen and show interest in what the speaker is saying and always let the speaker know that we are listening to him. The paper also presents communication within the Croatian Red Cross. We can say that the Croatian Red Cross builds its success and recognizability on its actions and through its employees. What is certain is that the President, the Executive President, and the employees of the Croatian Red Cross are the bearers of public success and reputation. The main goal of the Croatian Red Cross is security and trust of citizens.