This paper covers the theoretical aspect of marketing of the project, relevant for almost all projects and contains a theoretical overview of the project marketing process, marketing strategy, competitive advantage and project dissemination. The aim of this paper is to confirm the basic and auxiliary hypotheses necessary for the realization of the project – a mobile application called Cinkush; H1 – There is a need for a new application in the category of food delivery that will respond to the needs and wishes of customers of a specific target market, and auxiliary hypothesis PH1 – Cinkush application is an idea tailored to the needs and wishes of a specific target market; all the theoretical and practical aspects of marketing analysis are elaborated in detail, such as SWOT analysis, PESTLE analysis, the competitive analysis, stakeholder analysis and the marketing strategy based on the input strategies of the project, ways to connect the project with the environment, marketing communication proposal, risk analysis and a dissemination plan. This paper also includes an interview with the accountable person and deadlines for the implementation of the activities, as well as the expected budget for the project. The specificity of the Cinkush project is that its business model is based on a fixed monthly fee, rather than a percentage fee as is the case with other competing applications. Unlike competing solutions that only offer the ability to rate restaurants, Cinkush will also allow commenting on and rating restaurants as well as the deliverers. The ultimate goal of the Cinkush application is to provide a higher quality, lower cost service to restaurants and to end users who will be able to easily and efficiently order and receive their favorite food.