This thesis explores the importance and effectiveness of audiovisual tools in branding on social media platforms. The introduction sets the background of the topic and highlights the growing significance of audiovisual methods in digital marketing. The paper provides historical context by exploring the development of audiovisual media and the evolution of social networks. It also defines key aspects of branding, including brand identity and image, with special focus on their relevance in the digital age. The central part of the paper introduces various types of audiovisual tools and platforms that are popular for creating digital content. It carefully examines the specifics of social networks such as Facebook, Instagram, TikTok, and YouTube in the context of branding. The focus is placed on the psychological aspects of perception of audiovisual content, exploring how they elicit emotional and cognitive responses from the audience. Through the analysis of strategies and case studies, the paper offers practical insights into best practices for using audiovisual tools for effective branding on social media platforms. This segment considers successful campaigns, with the aim of drawing lessons that can be applied in future initiatives. The concluding part of the paper investigates current challenges and forecasts future trends in audiovisual branding on social media platforms, including technical and creative challenges facing marketing professionals. Overall, the paper serves as a comprehensive guide for understanding and effectively using audiovisual tools in the context of digital branding.