In the city of Đakovo, work goals are set, which are reflected in the use of marketing promotion to attract new visitors. Through the introduction, the goals of the work are set, which are reflected in the utilization of marketing promotion in the city of Đakovo to attract tourists and the satisfaction and well-being of citizens. Through the second chapter, the paper describes the concept of marketing, describes what it is to promote, how to attract consumers, how to choose a target audience, CRM – the relationship of the city with the society in the environment, the establishment of a partnership with consumers in this case tourists. Furthermore, the next chapter of the paper describes the concept of promotional channels. This chapter describes traditional promotional channels and online promotional channels. The next chapter talks about media and advertising, this chapter describes the concepts of manipulation in the media and subliminal messages. Furthermore, the paper describes marketing and tourism destinations, through this chapter the concepts of tourist attractions and specific forms of tourism are described. The next chapter deals with the selected example of the city of Đakovo, within which the tourist offer of the city is presented and an interview with the representative of the tourist board Marija Burek is processed.