prikaz prve stranice dokumenta Analiza marketinškog miksa - LUSH Hrvatska
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undergraduate thesis
Analiza marketinškog miksa - LUSH Hrvatska
Stručni završni rad
2020. urn:nbn:hr:129:441369
Stojević, Katarina
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Stojević, K. (2020). Analiza marketinškog miksa - LUSH Hrvatska : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:441369

Stojević, Katarina. "Analiza marketinškog miksa - LUSH Hrvatska : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:441369

Stojević, Katarina. "Analiza marketinškog miksa - LUSH Hrvatska : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:441369

Stojević, K. (2020). 'Analiza marketinškog miksa - LUSH Hrvatska : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:441369

Stojević K. Analiza marketinškog miksa - LUSH Hrvatska : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:129:441369

K. Stojević, "Analiza marketinškog miksa - LUSH Hrvatska : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:441369

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Metadata
TitleAnaliza marketinškog miksa - LUSH Hrvatska : Stručni završni rad
Title (english)MARKETING MIX ANALYSIS - LUSH CROATIA
AuthorKatarina Stojević
MentorIvana Lacković (mentor)
Committee memberNikolina Pavičić Rešetar (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-11-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tržište danas od poduzeća traži nova rješenja i stalne promjene. Iz tog razloga je marketing u poslovanju poduzeća od izuzetne važnosti jer utječe na poslovne procese i daje rješenja kojima se zadovoljavaju potrebe potrošača. Jedan od važnih dijelova marketinškog procesa je stvaranje ponude kroz marketinški miks. U završnom radu se analizirao marketinški miks primjera iz prakse, poduzeća Lush Hrvatska. Lush proizvodi i prodaje proizvode na prirodnoj bazi, pritom poštujući ekološka načela, etička načela i pravna načela. Analizirali smo marketinški miks poduzeća te ujedno napravili preliminarno istraživanje o marketinškom miksu poduzeća. Istraživanje se provelo metodom ispitivanja, pomoću anketnog upitnika, putem društvenih mreža. Dobiveni rezultati istraživanja su prikazali kako marketinški miks ima utjecaja prilikom kupnje proizvoda, stoga se na marketinški miks treba gledati kao na proces koji utječe na poslovne procese u poduzeću. Uzeti uzorak analize nije reprezentativan, ali je svakako daje naznaku situacije na tržištu, a koju treba uzeti u obzir pri definiranju elemenata 4P poduzeća koje želi biti u korak sa zahtjevima današnjeg tržišta.
Abstract (english)
Today’s market demands new solutions and constant changes from companies. This makes business marketing essential for companies, as it influences business processes and provides solutions which satisfy the needs of customers. One of the more important parts of the marketing process is creating demand through the marketing mix. This thesis analyzes the marketing mix from a practical points of view, by analyzing the marketing mix of the brand Lush in Croatia. The company produces and sells natural based products, while at the same time respecting principles of ecology, ethics and law. We analyzed the marketing mix of the company, and made a preliminary investigation on its marketing mix. The research was conducted through survey questionnaires, through the use of social media. The obtained research results demonstrated that the marketing mix has an influence on the customer during purchase, therefore it should be observed as the process that influences the business process in a particular company. The sample used in this research is not representative, however it does indicate the current condition on the market, which should be considered while defining the 4P elements of a company that wishes to be up to date on the demands of the current market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:441369
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-12-09 14:40:44