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undergraduate thesis
Kako sektor prodaje radi reputaciju kompanije
Stručni završni rad
2020. urn:nbn:hr:129:086511
Kukec, Vedran
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Kukec, V. (2020). Kako sektor prodaje radi reputaciju kompanije : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:086511

Kukec, Vedran. "Kako sektor prodaje radi reputaciju kompanije : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:086511

Kukec, Vedran. "Kako sektor prodaje radi reputaciju kompanije : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:086511

Kukec, V. (2020). 'Kako sektor prodaje radi reputaciju kompanije : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:086511

Kukec V. Kako sektor prodaje radi reputaciju kompanije : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:129:086511

V. Kukec, "Kako sektor prodaje radi reputaciju kompanije : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:086511

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Metadata
TitleKako sektor prodaje radi reputaciju kompanije : Stručni završni rad
Title (english)How the sales sector builds a company's reputation
AuthorVedran Kukec
MentorStjepan Lacković (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-12-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Prodaja je jedno od najstarijih zanimanja. Pojavom prvih viškova hrane i proizvoda, ljudi su ih htjeli zamijeniti za neke druge proizvode ili nakon nekog vremena za novac. Tada su oni koji su bili sposobniji te imali bolje pregovaračke sposobnosti, na kraju imali i bolji prodajni rezultat. S vremenom se mijenao i prodajni pristup. Prodavač je morao uzimati u obzir želje i potrebe svojih klijenata da bi se oni ponovno vratili i kupovali od njega,a ne kod drugih prodavača. Razvoje tehnologije, također je imao veliki utjecaj na prodaju i prodavače. Sve više ljudi koristi online kupnju, te se tako i firme prilagođavaju tržištu. Cilj ovog rada je pokazati da osobna prodaja neće nestati, no razvojem tehnologije, uloga prodavača će se znatno promijeniti. Firme će zahtijevat prodavače koji će biti potkovani znanjem iz informatike te koji će biti u korak s modernim tehnologijama.
Abstract (english)
Sales is one of the oldest occupations. With the advent of the first surpluses of food and products, people wanted to replace them with some other products or after some time for money. Then those who could have had better negotiation skills eventually had a better sales result. The sales approach has changed over time. The seller had to take into account the wishes and needs of his customers in order to come back again and buy from him and not from other sellers. The development of technology has also had a major impact on sales and sales. More and more people are using online shopping, so companies are adapting to the market. The aim of this paper is to show that personal selling will not disappear, but with the development of technology the role of the salesperson will change significantly. Companies will require sales that will be backed by knowledge of informatics, which will be in step with modern technology.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:086511
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-12-16 16:07:55