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undergraduate thesis
Utjecaj covid-19 na marketinški pristup tržištu
Stručni završni rad
2020. urn:nbn:hr:129:551744
Cvrtila, Filip
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Cvrtila, F. (2020). Utjecaj covid-19 na marketinški pristup tržištu : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:551744

Cvrtila, Filip. "Utjecaj covid-19 na marketinški pristup tržištu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:551744

Cvrtila, Filip. "Utjecaj covid-19 na marketinški pristup tržištu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:551744

Cvrtila, F. (2020). 'Utjecaj covid-19 na marketinški pristup tržištu : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:551744

Cvrtila F. Utjecaj covid-19 na marketinški pristup tržištu : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:129:551744

F. Cvrtila, "Utjecaj covid-19 na marketinški pristup tržištu : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:551744

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Metadata
TitleUtjecaj covid-19 na marketinški pristup tržištu : Stručni završni rad
AuthorFilip Cvrtila
MentorStella Antolović (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj stručni završni rad analizira utjecaje Covid-19 pandemije na marketinške strateške promjene. Počevši sa uzrokom pandemije koja je pogodila svijet početkom 2020. godine, rad analizira ekonomske posljedice na globalnu ekonomiju. Nadalje, prolazeći kroz gospodarske promjene u svijetu, ponašanje potrošača, poslodavaca i regulatorne mjere te njihov globalni utjecaj. Nakon analize trenutnog stanja i događaja u periodu od siječnja do lipnja, preusmjeriti ćemo fokus na marketinški pristup tržištu počevši s otkrivanjem ključnih izazova uzrokovanim Covid-19 pandemijom. Izazove prolazimo kroz sljedeću podjelu: globalni marketing i strategiju, analizu troškova, produkciju marketinških materijala, promjene u regulacijama i promjene kod potrošača. Nastavno analizirati ćemo nove marketinške trendove, sa fokusom na komunikacijske i distribucijske kanale. Završavajući analizu sa primjerima nošenja s epidemijom u svijetu. Nastavno ćemo raspraviti prikupljene podatke te predstaviti moguća rješenja za naj efikasniji marketinški pristup tržištu za vrijeme i nakon krizne situacije.
Abstract (english)
Through this seminar, we will analyze the impacts of the Covid-19 pandemic on marketing strategic changes. Starting with the cause of the andemic that hit the wordl in early 2020. Further analyzing the economic consequences of the global economy. Furthermore, by going through economic changes in the world, we will examine changes in behaviour of consumers, employers, and regulatory measures and their global impact. After analyzing the current situation and events from January to June, we will focus on marketing´s approach towards the market. Starting with the discovery of the key challenges cause by the Covid-19 epidemic. We are going through the following divisions: Global Marketing & Strategy, Cost Analysis, Marketing Materials Production, Changes in Regulation, Changes in Consumer Behaviors. We will further analyze new marketing trends, with focus on communication and distribution channels. Finishing the analysis with examples of dealing with the epidemic in the world. We will further discuss the dana collected and present possible solutions for the most efficient marketing approach to the market during and after the crisis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:551744
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-10-08 06:43:57