prikaz prve stranice dokumenta Uloga influencera u digitalnom marketingu
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undergraduate thesis
Uloga influencera u digitalnom marketingu
Stručni završni rad
2020. urn:nbn:hr:129:544085
Gregor, Bernarda
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Gregor, B. (2020). Uloga influencera u digitalnom marketingu : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:544085

Gregor, Bernarda. "Uloga influencera u digitalnom marketingu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:544085

Gregor, Bernarda. "Uloga influencera u digitalnom marketingu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:544085

Gregor, B. (2020). 'Uloga influencera u digitalnom marketingu : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 29 October 2024, https://urn.nsk.hr/urn:nbn:hr:129:544085

Gregor B. Uloga influencera u digitalnom marketingu : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 October 29] Available at: https://urn.nsk.hr/urn:nbn:hr:129:544085

B. Gregor, "Uloga influencera u digitalnom marketingu : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:544085

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Metadata
TitleUloga influencera u digitalnom marketingu : Stručni završni rad
Title (english)The role of influencers in digital marketing
AuthorBernarda Gregor
MentorStella Antolović (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Komunikacija se u prošlosti putem medija odvijala isključivo jednosmjerno. Danas je ona, zahvaljujući pojavi interneta, dvosmjerna. Uz pomoć medija poduzeća stupaju u kontakt s ciljanim skupinama. U tome im danas putem društvenih platformi pomažu influenceri. Influenceri su ljudi koji na svojim društvenim platformama objavljuju slike i vlastita iskustva i tako utječu na ponašanje svojih pratitelja. Upravo tako pomažu poduzećima u promociji njihovih proizvoda i usluga. Influenceri su poduzećima zanimljivi zato što su im jeftiniji od televizijskih oglasa, a uz to na jedinstven i kreativan način približavaju svojoj publici proizvode i usluge. Ljudi će prije kupiti određeni proizvod ako ga vide kod influencera kojeg prate i kojemu vjeruju nego ako ga vide na televiziji. Svaki influencer je poseban i drugačiji na svoj način. Angažiranje od strane poduzeća ovisi upravo o njihovom načinu života. Poduzeća mogu poslovati bez pomoći influencera, kao što su to radili do prije unazad par godina, ali definitivno uspješnije posluju uz pomoć influencera. Ella Dvornik, Kristijan Iličić, Martina Boščić, Sonja Kovač i Jelena Perić neki su od najpoznatijih hrvatskih influencera danas.
Abstract (english)
In the past, communication through the media took place only in one direction. Today, thanks to the appearance of the Internet, that is a two-way communication. Companies get into contact with their target groups through media. Influencers are helping them with that through social platforms. Influencers are people who influence the behavior of their followers by posting pictures and their own experiences on their social platforms. That is how they help companies promote their products and services. Companies find influencers interesting not only because they are cheaper than television commercials, but because they bring products and services closer to their audience in a unique and creative way. People will buy a certain product sooner if they see it from an influencer they follow and trust than if they see it on television. Every influencer is special and different in their own way. Engagement by companies depends precisely on their lifestyle. Businesses can operate without the help of influencers, as they have done until a few years ago, but they are definitely more successful with the support and help of influencers. Ella Dvornik, Kristijan Iličić, Martina Boščić, Sonja Kovač and Jelena Perić are some of the most famous Croatian influencers today.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:544085
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-13 14:44:18