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undergraduate thesis
Odnosi s javnošću u industriji putovanja i turizma
Stručni završni rad
2021. urn:nbn:hr:129:050276
Bišćan, Ivana
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

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Bišćan, I. (2021). Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:050276

Bišćan, Ivana. "Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:050276

Bišćan, Ivana. "Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:050276

Bišćan, I. (2021). 'Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:050276

Bišćan I. Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:129:050276

I. Bišćan, "Odnosi s javnošću u industriji putovanja i turizma : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:050276

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Metadata
TitleOdnosi s javnošću u industriji putovanja i turizma : Stručni završni rad
Title (english)Travel and tourism public relations
AuthorIvana Bišćan
MentorStjepan Lacković (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2021-04-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Kroz ovaj rad osvrnut ću se na važnost odnosa s javnošću te njihovoj ulozi u industriji putovanja i turizma. Pokušat ću definirati kriterije za procjenu učinkovitosti odnosa s javnošću, vještine potrebne svakom stručnjaku odnosa s javnošću te vrste medija dostupnih svakome tko se bavi ovom disciplinom. Na kraju ću se osvrnuti na izradu i provedbu plana za odnose s javnošću jednog luksuznog hotela i pokušati definirati kriterije za procjenu učinkovitosti takovog plana.
Abstract (english)
This final paper provides an overview on the importance of public relations as well as their role in the tourism and travel industries. Through it I shall try and define the criteria of determining efficiency of public relations, skills necessary for every public relations expert and types of media available for everyone who wishes to select public relations as their line of trade. At the end I shall make a short overview to the making and implementation of a quality public relations plan for a luxury hotel. Also I shall try and define the criteria for examining the efficiency of such public relations plan.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:050276
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik / stručna prvostupnica ekonomije, smjer Poslovna ekonomija i financije (stručni prvostupnik / stručna prvostupnica ekonomije, smjer Poslovna ekonomija i financije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-24 10:31:42