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undergraduate thesis
Utjecaj brenda na ponašanje potrošača
Stručni završni rad
2021. urn:nbn:hr:129:784790
Vranješ, Matea
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Vranješ, M. (2021). Utjecaj brenda na ponašanje potrošača : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:784790

Vranješ, Matea. "Utjecaj brenda na ponašanje potrošača : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:784790

Vranješ, Matea. "Utjecaj brenda na ponašanje potrošača : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:784790

Vranješ, M. (2021). 'Utjecaj brenda na ponašanje potrošača : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 26 October 2024, https://urn.nsk.hr/urn:nbn:hr:129:784790

Vranješ M. Utjecaj brenda na ponašanje potrošača : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2024 October 26] Available at: https://urn.nsk.hr/urn:nbn:hr:129:784790

M. Vranješ, "Utjecaj brenda na ponašanje potrošača : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:784790

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Metadata
TitleUtjecaj brenda na ponašanje potrošača : Stručni završni rad
Title (english)The influence of the brand on consumer behavior
AuthorMatea Vranješ
MentorStella Antolović (mentor)
Committee memberIvan Ružić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2021-11-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet završnog rada je utjecaj brenda na ponašanje potrošača. Svrha završnog rada je prikazati utjecaj brenda na ponašanje potrošača. Metode koje su se koristile za pisanje završnog rada su: metoda analize, metoda sinteze, metoda klasifikacije i metoda deskripcije, metoda dokazivanja, metoda klasifikacije i metoda kompilacije. Potrošači su u središtu aktivnosti poduzeća te poduzeća aktivno rade na komuniciranju i stvaranju odnosa s potrošačima. Jedan od načina na koji poduzeća potiču stvaranje i održavanje odnosa s potrošačima je stvaranje brenda putem kojeg poduzeća zatim stvaraju jaku emocionalnu vezu s potrošačima. Brendovi imaju velik i značajan utjecaj na potrošače, a to se vidi u tome što isti pomažu potrošačima pri izgradnji njihovog identiteta. Brendovi pomažu potrošačima da izgrade svoj život i da oblikuju svoj životni stil. Može se reći da je uspješan brend onaj koji potrošači mogu identificirati, tj. prepoznati na temelju njegovih obilježja te onaj brend za koji potrošači mogu reći da im zadovoljava potrebe i daje određenu dodatnu vrijednost. Također, potrebno je istaknuti i to da se kroz brojna istraživanja pokazalo da brend i potrošači međusobno utječu jedni na druge.
Abstract (english)
The subject of the final paper is the influence of the brand on consumer behavior. The purpose of the final paper is to show the influence of the brand on consumer behavior. The methods used to write the final paper are: method of analysis, method of synthesis, method of classification and method of description, method of proof, method of classification and method of compilation. Consumers are the center of the company's activities and companies are actively working to communicate and build relationships with consumers. One of the ways companies encourage creating and maintaining relationships with consumers is by creating a brand through which companies then create a strong emotional connection with consumers. Brands have large and significant impact on consumers, and this is seen in the fact that they help consumers in building their identity. Brands help consumers build their lives and shape their lifestyles. It can be said that a successful brand is one that consumers can identify, ie recognize based on its characteristics, and one that consumers can say that it meets their needs and gives some added value. It should also be noted that numerous studies have shown that the brand and consumers have mutual influence on each other.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:129:784790
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-03-02 16:14:28