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undergraduate thesis
Digitalni gerilski marketing: koncept, funkcionalnost i oblici
Stručni završni rad
2022. urn:nbn:hr:129:358432
Paunković, Damjan
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Paunković, D. (2022). Digitalni gerilski marketing: koncept, funkcionalnost i oblici : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:358432

Paunković, Damjan. "Digitalni gerilski marketing: koncept, funkcionalnost i oblici : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:358432

Paunković, Damjan. "Digitalni gerilski marketing: koncept, funkcionalnost i oblici : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:358432

Paunković, D. (2022). 'Digitalni gerilski marketing: koncept, funkcionalnost i oblici : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:358432

Paunković D. Digitalni gerilski marketing: koncept, funkcionalnost i oblici : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:129:358432

D. Paunković, "Digitalni gerilski marketing: koncept, funkcionalnost i oblici : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:358432

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Metadata
TitleDigitalni gerilski marketing: koncept, funkcionalnost i oblici : Stručni završni rad
Title (english)Digital guerrilla marketing: concept, functionality and forms
AuthorDamjan Paunković
MentorStella Antolović (mentor)
Committee memberIvana Lacković (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-01-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet ovog rada je digitalni gerilski marketing kao moderan i efikasan oblik oglašavanja u današnjem svijetu. Sam gerilski marketing je svojom pojavom u 80-im godinama prošlog stoljeća unio promjene u načine promoviranja proizvoda, usluga ili brandova. Kako je tehnologija postala dio naše svakodnevnice tako je i oglašavanje nešto s čim se potrošač stalno susreće, u skladu s time razvio se digitalni gerilski marketing koji predstavlja moderan, nekonvencionalan, učinkovit, ali prije svega jeftin alat kojim tvrtke mogu doprijeti do potrošača. Kroz ovaj završni rad, obradit će se gerilski marketing kao koncept od njegovog nastanka do njegove primjene u modernom marketingu, ukazat će se na razlike između njega i tradicionalnog marketinga, sagledat će se njegove mane i prednosti te obraditi najpopularniji oblici digitalnog gerilskog marketinga.
Abstract (english)
The subject of this paper is digital guerrilla marketing as a modern and effective form of advertising in today's world. Guerrilla marketing itself, with its emergence in the 1980s, brought about changes in the way we promote products, services or brands. As technology has become part of our daily lives, advertising is something that consumers are constantly faced with, and accordingly, what developed was digital guerrilla marketing, which is a modern, unconventional, effective, but above all cheap tool for companies to reach consumers. Through this final paper, guerrilla marketing will be discussed as a concept from its inception to its application in modern marketing, the differences between itself and traditional marketing will be pointed out, its disadvantages and advantages will be considered and the most popular forms of digital guerrilla marketing will be discussed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:358432
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-03-10 11:43:15