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undergraduate thesis
Izrada poslovnog plana i procjena isplativosti osnivanja startup poduzeća
Stručni završni rad
2022. urn:nbn:hr:129:530407
Stanec, Matija
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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Stanec, M. (2022). Izrada poslovnog plana i procjena isplativosti osnivanja startup poduzeća : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:530407

Stanec, Matija. "Izrada poslovnog plana i procjena isplativosti osnivanja startup poduzeća : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:530407

Stanec, Matija. "Izrada poslovnog plana i procjena isplativosti osnivanja startup poduzeća : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:530407

Stanec, M. (2022). 'Izrada poslovnog plana i procjena isplativosti osnivanja startup poduzeća : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:530407

Stanec M. Izrada poslovnog plana i procjena isplativosti osnivanja startup poduzeća : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:129:530407

M. Stanec, "Izrada poslovnog plana i procjena isplativosti osnivanja startup poduzeća : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:530407

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TitleIzrada poslovnog plana i procjena isplativosti osnivanja startup poduzeća : Stručni završni rad
Title (english)Preparation of a business plan and assessment of the profitability of establishing a startup company
AuthorMatija Stanec
MentorJosip Kereta (mentor)
Committee memberDario Lešić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-05-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Startup poduzeće, kao prijelazni oblik poduzeća, podrazumijeva uvrštenje inovativnih proizvoda na tržište, velika neizvjesnost u pogledu njegova opstanka kao i alternativni načini financiranja, a upravo ga navedene karakteristike razlikuju od konvencionalnog načina poduzimanja poslovnog pothvata. Za startup-ove od velike su važnosti poslovni anđeli i akceleratori, od čije financijske potpore uvelike ovisi njihova budućnost, no njihova pomoć dolazi s cijenom, doduše, u obliku naknadnog vlasničkog udjela u poduzeću. Na temelju prividno planiranog osnivanja startup poduzeća u obliku online trgovine za kućne ljubimce, čiji će se marketing bazirati na oglašavanju putem društvenih mreža te izradom inovativne aplikacije koja će pružati mogućnost vizualizacije kućnog ljubimca, uz zadržavanje tradicionalnog oblika poduzeća u obliku fizičke trgovine, izrađuje se poslovni plan kojim se razrađuje ideja i pretpostavljaju prihodi i rashodi uz potencijalne rizike. Naposlijetku, daje se procjena isplativosti osnivanja spomenutog poduzeća, uključujući predviđanja za narednih pet godina od njegova osnivanja.
Abstract (english)
Startup, which represents non-permanenet, transitional form of business, includes innovational products, great risks of survivng through all of the stages of forming a business and few alternative ways of financing it's business venture. These are considered to be few main characteristics which make a difference in relations to a convencional way od forming a business. Business angels, as well as accelarators, are considered to be of great importance in terms of financing startups. Although their financial back up can play an important role in startups future succes, it comes with a price, usually in a form of shared ownership of the business. By forming a fictional, startup business, which specialises in pets, that includes as well as an online shop, a store, we developed a business plan. It is followed by an app which enables its user to visualize their pet in different outfits, as well as what would they look like after grooming by taking their picture. We gave a lot of tought in advertising thorugh social networks, since it is the most affective and cheapest form of promoting nowdays. Business plan elaborates on focal idea, incomes and expenses. Aditionally, it is discussed about profitability of starting this kind of business and are given projections about next five years since the start of this busines venture.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:530407
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-03-20 11:09:39