Strategic management shows how important it is if it is properly implemented in a certain organization or company. By doing so, a strategy is created that leads the company in any business activity to the goal and the achievement of the tasks that have been set. The strategy and its formulation create the conditions for survival and competitiveness in today's already fast and changing market. The focus of this work is on women entrepreneurs. Today, women's entrepreneurship is a very current topic, as evidenced by the research conducted so far, as well as the results of a large number of authors who have written about this topic. Women entrepreneurs still do not have the position they deserve, because there are prejudices as well as the problems they face along the way. Although history has changed, women are more educated than before and more independent, have more experience and learn faster, unfortunately in many areas such potential for further development and entry of women into entrepreneurship is still underdeveloped. Women are adorned and given advantage by some of the characteristics that show differences when it comes to the relationship between women and men, but despite this, there is division and skepticism in relation to men. In the future, it is expected and moving towards an increase in self-employment and the entry of as many women as possible into entrepreneurship, in order to demonstrate knowledge, independence and independence. Male-female differences will still be observed from every aspect, no matter what changes, but there will definitely be less underestimation and more awakening of opportunities and proving that everything can be achieved with good work and a little luck when it comes to entrepreneurship among women.