prikaz prve stranice dokumenta Analiza CRM programa lojalnosti trgovačkih lanaca
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undergraduate thesis
Analiza CRM programa lojalnosti trgovačkih lanaca
Stručni završni rad
2024. urn:nbn:hr:129:946475
Sabljić, Leona
The University of Applied Sciences Baltazar Zaprešić

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Sabljić, L. (2024). Analiza CRM programa lojalnosti trgovačkih lanaca : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:946475

Sabljić, Leona. "Analiza CRM programa lojalnosti trgovačkih lanaca : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2024. https://urn.nsk.hr/urn:nbn:hr:129:946475

Sabljić, Leona. "Analiza CRM programa lojalnosti trgovačkih lanaca : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2024. https://urn.nsk.hr/urn:nbn:hr:129:946475

Sabljić, L. (2024). 'Analiza CRM programa lojalnosti trgovačkih lanaca : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 15 April 2025, https://urn.nsk.hr/urn:nbn:hr:129:946475

Sabljić L. Analiza CRM programa lojalnosti trgovačkih lanaca : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2024 [cited 2025 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:129:946475

L. Sabljić, "Analiza CRM programa lojalnosti trgovačkih lanaca : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:129:946475

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Metadata
TitleAnaliza CRM programa lojalnosti trgovačkih lanaca : Stručni završni rad
Title (english)Analysis of CRM loyalty program of chain stores
AuthorLeona Sabljić
MentorAlisa Bilal Zorić (mentor)
Committee memberVladimir Šimović (predsjednik povjerenstva)
Committee memberKrešimir Jurina (član povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
Zaprešić
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Information Systems and Information Science
Abstract
Ovaj završni rad uspoređuje programe lojalnosti triju trgovačkih lanaca u Republici Hrvatskoj. Programi lojalnosti služe poduzećima za privlačenje novih klijenata i zadržavanje istih, svako poduzeće ima zaseban način programa lojalnosti. Fokus rada su aplikacije kojima se korisnici mogu služiti kako bi ostvarili određene pogodnosti programa lojalnosti. U radu se objašnjava koncept rada CRM sustava i kako on utječe na poslovanje. Studija slučaja objašnjava aplikaciju i web stranicu poduzeća Lidl i programe lojalnosti kojima se služe. U radu je također obrađena komparativna analiza Kauflanda, Lidla i Konzuma koja se temelji na programima lojalnosti ova tri poduzeća i načinu kako programi lojalnosti utječu na kupce. Kroz komparativnu analizu ovaj će rad dati bolji uvid u programe lojalnosti triju trgovačkih lanaca u Republici Hrvatskoj.
Abstract (english)
This paper compares the loyalty programs of three retail chains in Croatia. Loyalty programs are used by companies to attract new customers and retain them, each company has its own way of loyalty program. The focus of the work is applications that users can use to achieve certain benefits of the loyalty program. The paper explains the concept of the CRM system and how it affects business. The case study explains the Lidl app and website and the loyalty programs they use. The paper also deals with a comparative analysis of Kaufland, Lidl and Konzum based on the loyalty programs of these three companies and the way loyalty programs affect customers. Through a comparative analysis, this paper will provide a better insight into the loyalty programs of three retail chains in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:946475
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-04-11 12:01:26