prikaz prve stranice dokumenta Primjena SWOT analize u B2C marketingu
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undergraduate thesis
Primjena SWOT analize u B2C marketingu
Stručni završni rad
2020. urn:nbn:hr:129:222499
Baran, Anđelo
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Baran, A. (2020). Primjena SWOT analize u B2C marketingu : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:222499

Baran, Anđelo. "Primjena SWOT analize u B2C marketingu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:222499

Baran, Anđelo. "Primjena SWOT analize u B2C marketingu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:222499

Baran, A. (2020). 'Primjena SWOT analize u B2C marketingu : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:222499

Baran A. Primjena SWOT analize u B2C marketingu : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:129:222499

A. Baran, "Primjena SWOT analize u B2C marketingu : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:222499

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Metadata
TitlePrimjena SWOT analize u B2C marketingu : Stručni završni rad
Title (english)SWOT Analysis
AuthorAnđelo Baran
MentorMane Medić (mentor)
Committee memberIvan Ružić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-12-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj završni rad obradit će SWOT analizu i njenu svrhu te prednosti i nedostatke. SWOT analiza je okvir koji se koristi za procjenu konkurentske pozicije tvrtke te za razvoj strateškog planiranja. SWOT analiza se koristi kako bi se razlučilo što je ključno za poduzeće u vremenu analize na način da se prepoznaju ključni strateški čimbenici okruženja upravo tog poduzeća. Elementi SWOT analize dijele se na vanjsko i unutarnje okruženje. Vanjsko okruženje se bavi prilikama i prijetnjama, a unutarnje okruženje snagom i slabosti poduzeća. TOWS matricom nastoje se razviti taktičke strategije na temelju četiri različita položaja u matrici.
Abstract (english)
This final paper will deal with the SWOT analysis and its purpose as well as the advantages and disadvantages. SWOT analysis is a framework used to assess a company's competitive position and to develop strategic planning. SWOT analysis is used to discern what is crucial for a company at the time of analysis by identifying key strategic environmental factors of that particular company. Elements of SWOT analysis are divided into external and internal environment. The external environment deals with opportunities and threats, and the internal environment deals with the strengths and weaknesses of the company. The TOWS matrix seeks to develop tactical strategies based on four different positions in the matrix.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:222499
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-01-04 14:00:31