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undergraduate thesis
Primjena i utjecaj digitalnog marketinga u turizmu
Stručni završni rad
2020. urn:nbn:hr:129:274759
Bosna, Josip
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Cite this document

Bosna, J. (2020). Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:274759

Bosna, Josip. "Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:274759

Bosna, Josip. "Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:274759

Bosna, J. (2020). 'Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:274759

Bosna J. Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:129:274759

J. Bosna, "Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:274759

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Metadata
TitlePrimjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad
Title (english)Application and impact of digital marketing in tourism
AuthorJosip Bosna
MentorPavao Ivić (mentor)
Committee memberNinoslav Gregurić-Bajza (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-10-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Primjena digitalnog marketinga u turizmu, kao i u svakom poduzeću ima veliku ulogu u poslovanju poduzeća. Ispravno komuniciranje i prenošenje prave poruke svojim ciljanim korisnicima uz pomoć jednog od najmodernijih medija, znatno utječe na brojke koje u konačnici znače novac. Razvojem tehnologije moguće je svaku uloženu kunu ispratiti do samog korisnika, te napraviti generalnu analizu svoje publike koja je prisutna na internetu. Upotreba software-a za analizu prometa i uspješnosti kampanja umanjuje mogućnost pogreške kod procjene ciljane skupine i budžeta za ulaganje u oglašavanje, a omogućava efikasniju obradu statistike te jednostavnost komuniciranja na relaciji klijent - oglašivač. U ovom radu naglasiti će se potreba iskorištavanja interneta kao medija, kao kanala komunikacije jedne turističke zajednice, te kreiranje strategije, a na posljetku i obrada podataka.
Abstract (english)
The application of digital marketing in tourism, as in any company, plays a major role in the company's business. Proper communication and conveying the right messages to your target users with the help of one of the most modern media, significantly affects the numbers that ultimately mean money. With the development of technologies, it is possible to send every invested kuna to the user, to make a general analysis of their audiences that is present on the Internet. The use of software for traffic analysis and campaign success reduces the possibility of errors in the estimates of target groups and budgets for investment in advertising, and allows the efficiency of processing statistics and ease of communication between client and advertiser. This paper will emphasize the need to use the Internet as a medium, as a channel of communication of a tourist community, and the strategy of creating, and ultimately data processing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:274759
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-01-11 09:04:32