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master's thesis
Panopticizam u projektnom menadžmentu: multiperspektivni pristup
Specijalistički završni rad
2020. urn:nbn:hr:129:606573
Starčević, Sven
The University of Applied Sciences Baltazar Zaprešić
Chair of Sociology, Ethics and Related Discipliner

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Starčević, S. (2020). Panopticizam u projektnom menadžmentu: multiperspektivni pristup : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:606573

Starčević, Sven. "Panopticizam u projektnom menadžmentu: multiperspektivni pristup : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:606573

Starčević, Sven. "Panopticizam u projektnom menadžmentu: multiperspektivni pristup : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:606573

Starčević, S. (2020). 'Panopticizam u projektnom menadžmentu: multiperspektivni pristup : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:606573

Starčević S. Panopticizam u projektnom menadžmentu: multiperspektivni pristup : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:129:606573

S. Starčević, "Panopticizam u projektnom menadžmentu: multiperspektivni pristup : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:606573

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Metadata
TitlePanopticizam u projektnom menadžmentu: multiperspektivni pristup : Specijalistički završni rad
Title (english)Panopticism in project management: multiperspectival approach
AuthorSven Starčević
MentorDafne Vidanec (mentor)
Committee memberZlatko Barilović (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Sociology, Ethics and Related Discipliner)
Zaprešić
Defense date and country2020-10-14, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philosophy
Ethics
Abstract
Cilj ovog specijalističkog završnog rada je razmatranje etičkog pristupa pri izradi marketinških slogana i realizacije građevinskih projekata u svijetlu filozofskih promišljanja Michela Foucaulta, Jeremy-a Benthama i Aristotela. U pojedinim poglavljima razrađen je koncept nadgledanja, vrijeme kao bitan faktor svakog procesa, neuromarketing i nadzor. Razrađeni su marketinški slogani pojedinih tvrtki te moralnost i utjecaj na društvenu zajednicu pojedinih građevinskih projekata. Konačni rezime ovog rada je poveznica marketinških slogana kao prohtjeva i građevinskih projekata kao potrebe kroz faktore vremena, čovjeka, kapitala, nadzora i kontrole, a sve kroz prizmu etike.
Abstract (english)
The purpose of this diplomatic graduate thesis is understanding of ethical approach towards marketing slogans and realization of projects in construnction field of science, in the light of philosophical thoughts of Michel Foucault, Jeremy Bentham and Aristotel. In some chapters the concept is elaborated on monitoring, time as a main factor of every process, neuromarketing and supervision. Marketing slogans have been elaborated, some of the companies which I chose and have studied for this diplomatic thesis, more over they provide morality and influence the society in construction field of science. Final summary of this thesis is link between marketing slogans as a result of desire, and projects in construction field of science as a result of need through factor of time, human, monitoring, supervision, and all through the prism of ethical field of science.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:606573
Study programmeTitle: Project Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica projektnog menadžmenta (stručni/a specijalist/specijalistica projektnog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-24 13:41:03