Today, there are a lot of people who posseses iPhone, iPod at their homes, at workplace., as well. Life without computing machines is unimaginable today. The computer technology makes people happly because they are able to communicate with other people from all over the world. Even the computer technology has multiple benefits, for business or for personal use. One of the people in computing technology today is Steve Jobs. We must say that Steve Jobs is a person with one thousand faces, a sort of computer Mozart. Undoubtedly, when it speaks about his character, Steve Jobs is controversial, arogant, demanding person. But he is a person who is ready to face with true too. For him, it was very important to gather capable people who would serve his ideas.He was very rough with his assistants but on the other hand, was very inspirative, too, he inspired them to reflect, to seek a solution and make independant decisions. He communicated with his assistants directly. He died in 2011. but he lives within his work, masterpieces of Apple technology. we might ask what kind of inventio would be invented. But the point of this diploma paper is the impact of his business philosophy which can be followed by the position of free choice and utilitarism. As a part of applied ethics, business ethics could be described as an application of ethical values on business behaviour. It is related on all aspects of business conduct from key decisions to conduct toward employees. Business ethics is applicable to individuals and organization at whole. Steve Jobs had it own ethics of business conduct that is way he was thought as very controversial person despite he had achieved exceptional sucessess in the area of computer technology.